The content of this website is for information & educational purposes only and it is not intended to be a substitute for regular eye examinations or professional advice obtained directly from a qualified optical practitioner. You should always consult a qualified Optician or seek medical attention, should you experience any visual symptoms. Adkins Opticians Ltd expressly gives no warranty for the accuracy of the content, information contained therein or any ommissions and cannot be held responsible for any losses or damages arising, as a consequence of any information given or implied on these pages.
We pride ourselves in offering exceptional customer service, products and advice. However, this incurs significant costs to us as a business. Therefore, due to the bespoke nature of the service, advice and goods given, once an order is placed, this will be deemed final. No refunds will be made for any cancelled orders. We will require a minimum of 50% deposit on top of any professional fees, on all orders placed.
Due to the subjective nature of a sight test we have to rely on the answers you give us during the test. This can sometimes lead to slight differences in the prescription from one test to another. And sometimes this may lead to a prescription which isn’t tolerated as well. Likewise, the correct fitting of the spectacles, the measurement of, the selection of and the supply of appropriate, accurately manufactured lenses, are all critical to successful spectacle wear.
When you buy your spectacles or contact lenses from us, we will happily retest you and put right any issues as we price this possibility into the fees that we charge. However, if you get your spectacles or contact lenses elsewhere, then it is the responsibility of the supplier of your optical products to rectify this. Should this situation arise, any time spent and costs incurred by us will be chargeable to you.
Here are the OCCS guidelines which explain this.
Adkins Opticians Ltd are committed to the highest privacy standards. We only collect data that is necessary for us to deliver the best possible service and ensure you are reminded about appointments or anything else relevant to your ongoing care. This policy provides detailed information on when and why we collect your personal information, how we use it, and the very limited conditions under which we may disclose it to others.
Adkins Opticians Ltd is a registered data controller. We collect and process clients’ personal data for the purposes of healthcare and marketing.
Our legal bases for processing personal data for healthcare purposes, including appointment reminders, include public task or legitimate interests.
When we provide services under the NHS General Optical Services contract (such as a sight test funded by the NHS), our legal basis for processing personal data in respect of that service is public task.
Otherwise our legal basis is legitimate interests.
Our condition for processing special category data is the provision of health or social care.
We only process our clients’ personal data for marketing purposes with their consent or to meet a legitimate interest. This means we can tell you about eye care products and services that may be relevant to you. If you do not want us to process your personal data for marketing purposes, please let us know and we will stop.
The personal data of clients that we may collect and process includes:
We process your personal data in strict confidence. We keep your personal data securely in our filing and electronic systems. Patient records are only accessible to the healthcare professionals working at the practice and those under their supervision. Any third-party company is only permitted to process your data for the specified purposes and in accordance with our instructions.
Personal information will be retained by us for as long as is reasonably necessary (or as defined under applicable healthcare laws and regulations) to provide products and services, including aftercare services, and to maintain records as required to satisfy tax and other legal or regulatory requirements, as well as to protect and defend against claims.
We will usually keep any personal data we hold about you for ten years after our last contact with you before we delete it. This is the period recommended as good practice by the College of Optometrists. If we collected the data when you were aged under 18 we will keep it until your 25th birthday, in line with NHS requirements. In exceptional cases we may need to retain personal data for a longer period and will explain our reasons for doing so on request.
Where necessary we may disclose your information to health care professionals including the NHS. We may also pass information to external agencies and organisations, including the police, for the prevention and detection of fraud and criminal activity. Should any claim be made, we may pass your personal information to our insurers and if our business is wholly or partially transferred to a third party, your personal information may be one of the transferred assets.
In the course of processing your personal data we may share it with:
You have legal rights in respect of the personal data we hold about you. The Information Commissioner’s Office (ICO) has published guidance on the full range of rights. The rights that are most relevant to the way in which we use your personal data include:
We use a variety of security technologies and procedures to help protect your personal information from unauthorised access and use.
As effective as modern security practices are, no physical or electronic security system is entirely secure. We cannot guarantee the complete security of our database, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the internet. Any transmission is at your own risk.
In the event that there is an interception of your personal information or unauthorised access or use of our database, we will not be liable or responsible for any resulting misuse of your personal information.
We have no control over the contents of third party sites or resources which are linked to our website and we accept no responsibility or liability for them or the privacy practices they use or for any loss or damage that may arise from your use of such websites or resources.
We reserve our right to make any changes and updates to this privacy policy without giving you notice as and when we need to. Our most up to date privacy policy is always available on our website.
Please speak to us first if you have any questions or concerns about the way in which we process personal data. You can contact us by e-mail – info@adkinsopticians.co.uk or write, addressing any letter: FAO Data Protection Officer, Adkins Opticians Ltd, 2 Market Hill, Diss, IP22 4JZ.
You have the right to complain to the ICO if you have a concern about our handling of your personal data which you do not think we can resolve. You can contact the ICO here.
