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Address: 2 Market Hill, Diss, Norfolk, IP22 4JZ    Phone: 01379 650899    Email:

About Us & Meet The Team

Adkins Opticians is a traditional, independent Opticians practice, which takes pride in offering you excellent eye care in a relaxed and welcoming atmosphere, along with state of the art equipment and products.

Our aim is to offer you what is best for your vision, through careful assessment and correction of visual defects, or detection and appropriate management of abnormal eye conditions. Of course, all this is supported by efficient service, knowledgeable advice and a wide choice of frames and lenses to suit every budget and taste.

This site contains further information about us, the services we offer, including O.C.T. scanning, Colorimetry and the products which we supply.

Ed's Photo

Ed – Optometrist

Ed Adkins graduated in Optometry at Aston University (where he met Rachel) in 1996 and has since developed particular interests in technology, eye disease, contact lenses and spectacle dispensing. Having undertaken numerous courses and further qualifications, Ed is actively involved in local NHS initiatives, including second opinions on referrals and monitoring stable glaucoma suspects on behalf of a local hospital. He also acts as a lead assessor for a leading further qualification provider and as Secretary for Norfolk & Waveney Local Optical Committee. Ed was the first practitioner in the area to qualify  as an Independent Prescribing Optometrist. This allows him to diagnose and – treat certain eye conditions, by prescribing medication and performing various minor procedures when appropriate.

Rachel – Optometrist

After graduating, Rachel trained in Norwich before moving to Diss. Being the organised one, she manages to look after the dispensing and the administrative duties as well as enjoying testing patients eyes. Ed & Rachel have lived in Diss since 1998 and have 3 children.


Tina – Optometrist

Tina graduated in 1995 from City University in London, before completing her training in Diss and has stayed in the area ever since. Outside of work, she is kept busy with a husband, three children, dog, cat, chickens and bees along with the seemingly never ending house renovations and gardening. When Tina gets the opportunity, she enjoys reading, and card making.

Vicki – Qualified Dispensing Optician

Vicki has been with the practice for over 10 years and qualified as a registered dispensing optician in Summer 2008. Vicki specialises in giving patients all the options suitable for their prescription and ensuring that frames chosen both look good and fit well.

Liz – Receptionist

Liz runs the reception and is responsible for welcoming patients into the practice and answering the phone. She is often the 1st member of staff you will meet.


Trudy – Receptionist

A familar face to most people in Diss, Trudy is no stranger to customer service with a welcoming smile. Alongside her family and menagerie, Trudy also looks after our front of house.


Robert – Technician

Robert originally entered optics in 1979 and after 19 years took a break for 20 years. He has now returned and thankfully all his spectacle glazing and repair wizardry has remained intact. Roberts hobbies include model making, along with attending classic car and aircraft shows

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